MaxShimba
JF-Expert Member
- Apr 11, 2008
- 35,772
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Source: Ars Technica
Imagine you're launching a company and only have six months to deliver a product. You face a competitor that has been in your industry four years longer than you with twice your staff and twice the budget. If you don't make your deadline, you're out of business.
That, in a nutshell, was the situation facing the technology team for Mitt Romney's presidential campaign. The Obama for America (OFA) organization had the advantage: it didn't have to wade through the primary season first, allowing OFA's technology team to focus on building an infrastructure. Based on an Ars analysis of the Romney campaign's financial reports, Romney's team had less to work with and passed the lion's share of technology-focused spending directly to advertising companies and telemarketers. This left Team Romney's tech squad with only a fraction of the budget for consulting, services, and infrastructure.
So, the campaign did what a lot of small businesses would do: they went to Best Buy. Or more accurately, they went to Best Buy's subsidiary, MindShift Technologies, a managed service provider that specializes in small and medium business consulting. And when they were in a pinch for tech help, they called Staples' subsidiary ThriveNetworks and a collection of small consulting firms with links to Romney and the Republican Party.
-snip-
Romney's total staffing was lean-over all, about 510 people collected paychecks from the Romney campaign (versus the over 1,000 people on OFA's payroll). The campaign's own IT operation was lean as well-only one percent of the campaign's overall expenses of $339 million went to supporting internal information technology. That included consulting and outsourcing services, Web hosting, broadband, hardware, and software. Ten times as much was spent by Team Romney's Digital and Voter Contact departments on external interactive advertising, telemarketing, and data management services-$36.4 million in total.
-snip-
Read more: Romney campaign got its IT from Best Buy, Staples, and friends | Ars Technica
Imagine you're launching a company and only have six months to deliver a product. You face a competitor that has been in your industry four years longer than you with twice your staff and twice the budget. If you don't make your deadline, you're out of business.
That, in a nutshell, was the situation facing the technology team for Mitt Romney's presidential campaign. The Obama for America (OFA) organization had the advantage: it didn't have to wade through the primary season first, allowing OFA's technology team to focus on building an infrastructure. Based on an Ars analysis of the Romney campaign's financial reports, Romney's team had less to work with and passed the lion's share of technology-focused spending directly to advertising companies and telemarketers. This left Team Romney's tech squad with only a fraction of the budget for consulting, services, and infrastructure.
So, the campaign did what a lot of small businesses would do: they went to Best Buy. Or more accurately, they went to Best Buy's subsidiary, MindShift Technologies, a managed service provider that specializes in small and medium business consulting. And when they were in a pinch for tech help, they called Staples' subsidiary ThriveNetworks and a collection of small consulting firms with links to Romney and the Republican Party.
-snip-
Romney's total staffing was lean-over all, about 510 people collected paychecks from the Romney campaign (versus the over 1,000 people on OFA's payroll). The campaign's own IT operation was lean as well-only one percent of the campaign's overall expenses of $339 million went to supporting internal information technology. That included consulting and outsourcing services, Web hosting, broadband, hardware, and software. Ten times as much was spent by Team Romney's Digital and Voter Contact departments on external interactive advertising, telemarketing, and data management services-$36.4 million in total.
-snip-
Read more: Romney campaign got its IT from Best Buy, Staples, and friends | Ars Technica
