VUVUZELA
JF-Expert Member
- Jun 19, 2010
- 3,103
- 785
- Thread starter
- #21
- AFP
- December 03, 2011 1:46PM
The ads struck a nerve in a community that has long debated the nature of the Jewish identity and struggled with issues of assimilation, intermarriage and tensions between religious and secular Jews.
The first ad showed a young Israeli woman wincing after her American boyfriend mistakes candles and music marking Israel's solemn memorial day for a romantic night in.
A narrator intoned: "They will always remain Israelis. Their partners won't always understand what that means. Help them return to Israel."
A second ad showed shock flashing across the faces of a pair of Israeli grandparents when their granddaughter shouted "Christmas" in English when asked what holiday she was celebrating during a video chat.
This time the narrator said: "They will always remain Israelis. Their children won't."
The ad campaign -- which also included billboards in Hebrew urging Israelis to come home before their children started calling them "Daddy" instead of the Hebrew term "Abba" -- rippled through social media sites and was picked up by the Jewish Channel and a number of influential blogs.
Prime Minister Benjamin Netanyahu ordered the ads be pulled "immediately" and a statement released by the Israeli Ambassador to the United States, Michael Oren, said the premier "deeply values the American Jewish community."
Ambassador Oren issued an apology for "any offense" caused by the ads, noting that while the campaign had the "laudable" aim of encouraging Israelis to return home it "did not take into account American Jewish sensibilities."