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Apple Declares War On The eEntire PC Industry

Discussion in 'Tech, Gadgets & Science Forum' started by X-PASTER, Oct 21, 2009.


    X-PASTER Moderator

    Oct 21, 2009
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    Apple Declares War On The eEntire PC Industry

    By Joe Wilcox | BetaNews


    There is absolutely nothing coincidental about Apple launching new products today. The big product launch is Apple's first preemptive marketing strike against Microsoft, Windows 7 and the entire PC industry. It's a bold move exploiting a position of strength against an industry weakened by low-margin, low-priced netbooks.

    Windows 7 officially launches in two days. Best Buy already has Windows 7 PCs on sale, but not for purchase. Dell started taking Windows 7 over the weekend. Gartner is telling businesses they must upgrade to Windows 7, despite any hardships migrating from Windows XP. Microsoft is priming the marketing pumps. The PC industry is collectively turning its attention to Windows 7, which Microsoft is trying to launch with some bang rather than a whimper.

    But what has the geek world been babbling about for the last 24 hours? Apple. Firstly, there were rumors of new iMac, revamped white MacBook, new Mac mouse and updated Mac mini -- all products Apple unveiled early this afternoon. Secondly, late yesterday, there were Apple's blow-out fiscal 2009 fourth-quarter results: $1.67 billion profit and 3.05 million Macs shipped, the majority notebooks. Apple outperformed Wall Street's consensus, blasting past the econolypse's effects like it was business as usual.

    Exactly who is talking about Windows 7 today or will tomorrow? Or gasp, on launch day -- Oct. 22nd?