WithBlackBerry services gaining popularity amongst mobile phone,Tigo leads in the market with its flexible and most affordable BlackBerry Internet services. Tigo first rolled out its BlackBerry Internet packages back in October 2010, with unlimited access to the Internet, e-mail and BlackBerry Messenger making it easy for customers to stay in touch on the go, all starting at a low weekly rate of Tsh 7,000, for its BB7 package or a monthly rate of Tsh20, 000, for its BB30 package. Those prices provided the best value on BlackBerry services in Tanzania at the time. In November 2011, Tigo once again introduced a BlackBerry market leading value offer by launching a package designed specifically for those who require short-term connectivity to quickly plan and organize their lives from their handheld devices. The BB3 package is valid for three days of unlimited Internet, email and BlackBerry Messenger access at a market leading price of Tsh 4,500. In August 2012, Tigo brought to the country one month of BlackBerry access at an unprecedented value of Tsh 17,500 for the BB30 package, and two weeks later in the same month, Tigo started giving customers even more value by offering FREE streaming to all customers who purchase any BlackBerry Internet packages. In a highly competitive market, innovative Tigo continues to be first off the blocks and with an investment of $100 million in the pipeline , Tigo users can look forward to improved coverage and quality of service.