Source: Maine's L.L.Beans (US) A customer is the most important person ever in this office...in personal or by mail A customer is not dependent on us... we are dependent on him. A customer is not an interruption of our work..he is the purpose of it. We are not doing a favor by serving him... he is doing us a favor by giving us the opportunity to do so. A customer is not someone to argue or match wits with. Nobody ever won an argument with a Customer. A Customer is a person who brings us his wants. It is our job to handle them profitably to him and to ourselves. Powerful for our businesses and our employments....Its time we learn to honour customers!