Dar es Salaam. The Tanzania Food and Drugs Authority (TFDA) has ordered the agent and manufacturer of Lady Jaydee pure drinking water to recall all its products from the market.The water produced and packed by the A-One Products & Bottlers Ltd (APBL), a subsidiary company to Mohammed Enterprises Ltd (METL), was launched last Thursday at Paradise Hotel in the city without following procedures when introducing the product into the market like any edible product, TFDA said yesterday. The water will not be under a company owned by the famous Zouk musician, Judith Wambura, popularly known as Lady Jay Dee. Speaking to The Citizen, the authoritys acting director general, Mr Hiiti Sillo, said apart from ordering the company to recall its products, they had also deployed the officers at various places to impound the products. He also said that the officers had yesterday gone to the manufacturing site in Kurasini area just to see what stock the manufacturer has already produced. What we are looking for is just caring for public health, that is why we decided to intervene after we established that the product has not been registered by our office, said Mr Sillo. The TFDA director for Food Safety, Mr Raymond Wigenge, also noted that it was illegal for the company to produce and promote a food product prior to obtaining permission from the authority. They were supposed to obtain a permit from us and we only approve products which have proved to be safe for human consumption, he said, noting that other issues which the authority checks include packaging and proper labelling. We have also to crosscheck if the advertisements for such product are not misleading, he said. Mr Wigenge pointed out that his office received the news on December 31, last year, on the launch of the new bottled water brand and they took an initiative to consult the manufacturer and their distribution agent. He said they told the distributors on what was to be done which included stoppage of the promotion until the procedures were followed. We have to consider some facts before taking legal measures against a person, this was the best basing on the magnitude of the problem, stopping them from producing altogether with ordering them to withdraw the products are more than enough, added Mr Wigenge. For his part, Ms Wamburas manager, Mr Gardner Habash, conceded yesterday that they had made a mistake when launching the product last week. He told The Citizen that the mistake was caused by the move to change the Maisha pure drinking water to the new brand name. Mr Habash, who is also Ms Wamburas husband, said they had received the orders from TFDA and they were currently fulfilling the directives before bringing back the product to the market after formal registration and certification.