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Tanzanians Lets Be Proud and Market This!!!

Discussion in 'Entertainment' started by Ab-Titchaz, Mar 29, 2008.

  1. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    #1
    Mar 29, 2008
    Joined: Jan 30, 2008
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    Wakuu wana-JF,

    katika pitapita zangu katika tovuti kadhaa niliwahii kukutana na picha aina za bongo zikiwemo
    kama hizi hapa chini.Kweli nami nikakubali Bongo is a paradise in waiting.Changamoto ni kwamba we need to do a very aggressive
    marketing campaign
    il'mradi kuwafikia watani wetu wa jadi in tourism. The raw material is there in terms of huge game/wildlife numbers na mandhari.Lets brainstorm on this subject and see whats up.Naomba michango yenu.

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    Kwa picha zaidi bonyeza hapa... EAY
     
  2. N

    Njimba Nsalilwe JF-Expert Member

    #2
    Mar 29, 2008
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    Hi At!

    I do not know who designed the ongoing adverts on CNN, even those posted on London buses; it seems we can offer to tourists only the disputed Mt Kilimanjaro, Zanzibar and Serengeti.

    This is shame while we have other attractions to offer.

    I proposed those adverts to be stopped and open tender called for people to re-design new adverts, which will cover a wide range of our attractions.

    I love my mother land Tanzania, I believe that one day will deliver her true potentiality to the world.

    God bless Tanzania.

    Njimba
     
  3. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    #3
    Mar 29, 2008
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    Njimba, that is well spoken.

    I have seen those adverts on CNN na kama usemavyo there
    is more to show than Mt Kilimanjaro tu!Bongo ni kubwa aisee wee
    acha tu.I have not seen them promote hunting safaris which are a big attraction to tourists.Whoever is concerned needs to pull up na kama kuna mtu anasoma hii kitu na anajuana huko kwa wakubwa basi wasilisha hoja!

    The powers that be need to float tenders for people to engage in marketing Bongo...waprivatise hii shughuli kisha uone vile itanyumbuka!!!
     
  4. N

    Njimba Nsalilwe JF-Expert Member

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    Hi Ab-Titchaz,

    The problem is, there are some people think that bongo belongs to themselves. Ndiyo maana wanafanya mambo kwa kuficha ficha halafu yanakuwa below standards, si unaona adverts kwenye CNN yaani aibu tupu, if you compare na matangazo ya nchi zingine kama: India, Montnegro, Malasya true asia, Egypt, etc, yaani ukiangalia na la kwetu aibu tu. A true wastage of our scarse resources.

    Njimba
     
  5. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    #5
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    Njimba mkuu mwenzangu,

    Personally I would tell you sikujua Bongo inamandahri safi zaidi
    ya Kilimanjaro na wale wildebeest shared between Kenya na Bongo.
    Lakini nilipokurupukia hizi picha nikasema kudadeki jamani!!!.. kumbe Bongo is a paradise in waiting.

    Lakini kama usemavyo kuhusu hao mabwana wanaozania Bongo ni yao
    tu na si ya wananchi..hawa inabidi wakabiliwe kwa marefu na mapana.We need to privatise the advertising thing then set up
    syatems of aggressive advertising and marketing of Tanzanian tourism..aghalabu na wabongo wenyewe na sio vibaraka vya hawa mafisadi.Tusipochunga hii dili utakuja sikia kapewa fisadi na kwa ubavu wake anakula na watu wenye uzalendo wa utata.

    Our people need to wake up and smell the coffe kabla hajaja mhusika mwengine na kututia dole!

    Ab-Titchaz
     
  6. D

    DAR si LAMU JF-Expert Member

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    Mar 30, 2008
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    ..ustaadh,

    ..hiyo picha ya tatu imenikumbusha safari za zenj!

    ..ni kweli tz kuna vivutio vingi na nafasi kadhaa za kupata masoko kutokanavyo.

    ..tatizo siasa,ubinafsi na ujinga[kutokuelewa] ndio vitu vilivyotuweka hapa tulipo!

    ..oh!bila kusahau uvivu!
     
  7. Pundit

    Pundit JF-Expert Member

    #7
    Mar 30, 2008
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    Njimba,

    I am not sure as to whether your criticism is based on the content of the ads or the names Kilimanjaro Zanzibar and Serengeti .If it is the name then I do support the effort.In advertisement due to some constraints people cannot always display all the features of a product, so they settle with going with the most recognizable features.In Tanzania tourism there is nothing more recognizable or selling than those three names.

    First we were complaining that Tanzania is not advertising Kilimanjaro, giving the Kenyans undue advantage for some mountain that they only have lower slopes, now that we are doing the right thing people are still fussing about advertising a 'disputed' mountain.What did u want us to do, let the Kenyans have their way?

    I think the effort is commendable and the ads are adequate.My only concern is if there is any matrix to gauge Return on Investment.

    These ads, on prime time and space do not come cheap.
     
  8. N

    Njimba Nsalilwe JF-Expert Member

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    Hi Pundit,

    I am not 100% against the ongoing adverts on CNN, my crictics are based on the fact that we are single-targeting our efforts to sell our country on three items only, i.e "Tanzania is a land of Mt Kilimanjaro, Serengeti and Zanzibar".

    Pundit, if we had a crazy advert designer, he/she could have managed to advertize the three main products as well as other products which we have successfully.

    Pundit, we are trying to raise awarenes to the world that Mt Kilimanjaro is in Tanzania and not in Kenya. That is fine, but at what cost? You see, Kenyans are clever, while we are struggling to clear this confusion of the location of Mt Kilimanjaro using our scarse resourses. They are now concentrating advertising other similar products which we have in Tanzania such as beaches, hunting tourism, etc. which we do not advertise them correctly.

    I think you now understand why I say that the advert should have taken a wider coverage of our products than the way it is.


    Njimba
     
  9. D

    DAR si LAMU JF-Expert Member

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    ..njimba,

    ..but zanzibar is all about beaches,ain't that right?
     
  10. N

    Njimba Nsalilwe JF-Expert Member

    #10
    Mar 30, 2008
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    I have said we single-target! Tungeweza kutangaza na beach zingine zaidi ya Zanzibar.

    Mawazo yangu yanaanzia kwenye statement ya author of the thread:

    I quote:

    "...Kweli nami nikakubali Bongo is a paradise in waiting.Changamoto ni kwamba we need to do a very aggressive
    marketing campaign il'mradi kuwafikia watani wetu wa jadi in tourism. The raw material is there in terms of huge game/wildlife numbers na madhari.Lets brainstorm on this subject and see whats up.Naomba michango yenu."

    This is why I think "Bongo should not be a paradise in waiting" should be paradise now. But it lacks enough exposure to the world. Even when attempted to sell it, as being done, is below its potential capability.

    Njimba
     
  11. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    #11
    Mar 31, 2008
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    Ustadh,

    Zanzibar has a very rich history..something that can be
    marketed also to tourists and anthropological societies.
    Kuna sherehe moja ya kukaribisha mwaka sijui kama unaifahamu?
    Wazungu huja kuattend ilmradi waone shughuli yenyewe.
    Pia kuna karafu na horticultural agriculture which needs to be
    introduced.
    Kwa ufupi hili ni swala la kubrainstorm each other na kua
    more aggressive in the marketing of our sites and sounds.
     
  12. D

    DAR si LAMU JF-Expert Member

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    ..koga mwaka sio?!naifahamu ustaadh!

    ..unanikumbusha spice tour!

    ..hii inabidi isiishie kwenye tour tu,iende kwenye exports za maana za hizo spices!


    ..ku-advertise sawa,ila je?effort hizo zitasaidiwa na watu huku?kwa kufanya kazi na biashara kwa bidii? i doubt this!
     
  13. C

    Choveki JF-Expert Member

    #13
    Apr 2, 2008
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    NICE !!!!, sina la kuongeza hapo!!....Zaidi ya kuvunjika mbavu tu!
     
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