Dline
Member
- Sep 9, 2011
- 37
- 3
Enhancing your performance..........
Consultation and Training Services in Team Building, Leadership and Management.
P. O. Box 65506 Dsm.
E-mail: info@dlineconsult.com Website: www.dlineconsult.com Dar es salaam Tanzania
david@dlineconsult.com
SHORT COURSE ANNOUNCEMENT.
Course Title: Communication and Public Relations Skills.
The Course:
Communication and Public Relation provides a foundation understanding of public relation and the role that it may play in building meaningful, beneficial relationships between organizations, markets, audiences and publics, particularly in times of change. This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin communication and public relations strategies and campaigns. The course focuses on strategic communication planning; risk, issues and crisis communication; organizational communication; community relations; government relations; and ethics. Participants will develop a strategic communication plan to address contemporary public relations issues.
Course Contents:
Introductions, Evolution of public relations, Contemporary public relations challenges, Strategy processes, Corporate identity and branding, Research techniques, Public relations plan writing and Report writing, Communication and meaning, Public opinion and persuasion, Evaluation of information, exposure, awareness, understanding, changes in attitudes and behavior, Professional organizations and Codes of Ethics. Public information and consultation, Engagement concepts and practices, Public policy formation and development, Conflict Management Issues, risk, crisis and reputation management.
Learning Outcomes:
Ø Participants will Understand the range of approaches and debates about the nature, role and value of public relations
Ø Understand why the planning process is important, identify research approaches, determine strategic objectives, select and justify strategies and campaign tactics
Ø Apply communication and strategy concepts to campaign planning and prepare public relations communication texts and materials
Ø Appreciate the importance of ethical public relations practice and social/corporate responsibility
Ø Oversee the need of Change Management in Organizations
Ø Lobbying and Speech/Report writing.
Target Group:Public Relations Officers, Managers, Communications Officers, Marketing analysts, Product Managers, Public Relations Consultants, Journalist, Marketing officers, Customers relation Officers, students and other interested parties.
Course Fees: Tsh.550, 000 and / or USD 345 (email the bank slips to the above email address after payment in the bank.) Payment Mode: Payment should be made by cash or cheque to DnLY-Line Consultancy NBC bank account No. 041103001749 at any Branch before 3[SUP]rd[/SUP] March 2012 The fees indicated cover for course material, tuition, refreshments for two breaks and lunch
