Steve Dii
JF-Expert Member
- Jun 25, 2007
- 6,402
- 1,254
Naona market ya vinywaji vya vileo inazidi kushamiri. Kiwanda kingine cha wawekezaji kutoka moja ya kampuni kubwa za vinywaji duniani, Sabmiller kujengwa Mbeya au Iringa. Safari hii wataweza hata kutoa ULANZI, GONGO na WANZUKI kwenye makopo!!! Tunakisubiria kwa hamu tukitegemea ajira tele kwa upande wa nyanda za kusini.
Hii ilikuwa moja kwenye strategies zao huko nyuma za ku-capitalize kwenye markets za Africa:
Tanzania achieved lager volume growth of
4% despite inconsistent energy supply and
infrastructure challenges which continue
to constrain growth. A decline in volumes
in the fourth quarter followed the economic
downturn and price increases which were
necessitated by substantial increases in
commodity costs. The launch of Eagle in a
300ml returnable bottle at an affordable price
led to strong growth for the brand. Progress
continued on our new brewery in the south
where production is expected to commence
in September 2009. This will free up capacity
in our Dar es Salaam brewery, while allowing
us to reduce distribution costs in the
southern region.
Annual Report Iko hapa: http://www.sabmiller.com/files/reports/ar2009/2009_annual_report.pdf
Hii ilikuwa moja kwenye strategies zao huko nyuma za ku-capitalize kwenye markets za Africa:
Tanzania
What we are setting out to deliver
• Brand development
- Portfolio rationalisation - optimising fit with licensed EABL (Kenya) brands
- Good potential for Eagle in subsistence market
- Flavoured alcoholic beverages (FAB)
- Premium market ready for introduction of MGD
• Implement marketing strategies
- Packaging upgrades on Castle and Kilimanjaro
- Introduction of products attractive to females e.g. Redds
- Encourage trading up from the large homebrew market
- Price point optimisation
http://www.sabmiller.com/files/presentations/2005/180105/180105_africaasia_prospects_slides.pdf