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New Pay TV to shake Multichoice monopoly

Discussion in 'Sports' started by Kabota, Jun 6, 2010.

  1. Kabota

    Kabota Member

    #1
    Jun 6, 2010
    Joined: Aug 15, 2009
    Messages: 61
    Likes Received: 6
    Trophy Points: 15


    Nimeisoma hii news kwenye gazeti la sunrise la Uganda then nikaona hayo yanayotokea huko sasa hayana tofauti na hapa kwetu Tanzania.





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    With just a few weeks since opening their doors for business, up to 400 hundred people have bought decoders from the new Chinese-owned Digital Satellite Television Service provider, The Sunrise has learnt.

    While StarTimes Digital TV (U) Ltd proprietors were still trying to paint and arrange their Kampala road store next to Housing Finance Bank this week, hundreds of customers were seen thronging the sales desk outside to buy the service at what many considered to be low installation and subscription rates.


    Coming barely a year since Gateway Television Services (GTV) collapsed, the Chinese company could prove a serious competitor to the dominant Multichoice Uganda.
    Besides the one-time initial installation charge of Ushs 120,000, promoters of the new company have put together two packages costing Ushs 15,000 and Ushs 25,000 per month.

    According to Kevin Chen the Company's Sales and Marketing Manager, the Company is apparently engaged in an aggressive marketing campaign with a special offer of free subscription valid for January and February 2009.

    However, out of the company's published menu of channels, most Ugandan sports fans could be disappointed to note that there is no channel that offers live access to the premiership and other major European football leagues.

    It is however in the sectors areas as wildlife, news, entertainment and fashion that the new provider looks likely to give Multi-choice significant challenge.

    Multi-choice's rather exorbitant initial installation cost Ushs 399,000 compared to StarTimes' Ushs 120,000 could also play a significant role in influencing people's choices.

    StarTimes DTV promises to offer international as well as local channels such as the wildlife favorite Discovery, entertainment channels like Black Entertainment by MTV, MGM -the latest movies channel, E! Entertainment, and of course top news channels like BBC world, Al Jazeera, France24.

    Dish-less reception

    Using revolutionary Chinese-made decoders, the company says it will not be necessary for their customers to have usual dishes for them to receive digital signals. Instead, according to Chen, all a consumer will need is Star Dtv-enabled Decoder and the usual analog or digital television.

    The new decoders have an attached-on antennae that works as a receiver in the place of a dish.

    Ni changamoto kubwa kwa dstv ambao gharama zao ziko juu mno. Hawa wachina tangu waje huku Bongo pia decoder zao zinanunuliwa kama njugu. Challenge kwao ni kujaribu kuwaridhisha pia wapenzi wa soka kwa kuwapa channel zitakazowapa matangazo ya moja kwa moja ya ligi za Ulaya. Pia warekebishe setting ya channel Ten ambayo matangazo yake yameingiliwa na Magic Fm.
     
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