In an effort to push back against negative views of Islam and Muslims, grassroots Muslim groups are launching a series of initiatives to convey to non-Muslim-Americans that they are also Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter some of the furor over the proposed mosque near Ground Zero. In one spot, a New York firefighter who was a first responder after the Sept. 11 attacks talks about losing a loved one before announcing that he is a Muslim. CAIR spokesman Ibrahim Hooper said the point of the ad is to "challenge the notion that Muslims were not also targeted on 9/11." A national CBS poll from last month showed that 40 percent of Americans had an unfavorable view of Islam. More than 70 percent of respondents said building a mosque near Ground Zero was not appropriate. And only 62 percent of Americans think Muslims should have the same right as other groups to build places of worship in their communities, a Pew Research poll found.