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Michael Jordan sues grocery stores for using his name

Discussion in 'Sports' started by Ab-Titchaz, Dec 23, 2009.

  1. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    Dec 23, 2009
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    Jordan sues over grocery ads

    Seeks $5 million each from Jewel, Dominick's


    December 22, 2009

    BY LISA DONOVAN Cook County Reporter

    Bringing a tough offense to protect his brand, Michael Jordan is suing Chicago's two big grocery chains -- Jewel and Dominick's -- for allegedly using his name and his number 23 to sell steaks and other goods without his permission.

    The multimillion-dollar lawsuits, filed Monday in Cook County Circuit Court, stem from Jewel and Dominick's congratulatory ads appearing in this year's commemorative edition of Sports Illustrated magazine, honoring Jordan's induction into the Basketball Hall of Fame

    The Dominick's ad looks something like a billboard with Jordan's name, his number and a basketball crashing through it all with the phrase, "You are a cut above." It also includes a photo of a steak and a coupon for $2 off a Rancher's Reserve steak. Problem is, according to the suit, Jordan already has his name on a couple of steakhouses and sells prime steaks online.

    The Jewel ad includes a pair of basketball shoes, with a number 23 on the tongues and the phrase "Jewel-Osco salutes #23 on his many accomplishments as we honor a fellow Chicagoan who was 'just around the corner' for so many years." The suit claims the shoes are a "misleading copy of Air Jordan Basketball shoes" that are part of an endorsement agreement between Jordan and Nike.

    According to the separate suits, filed against each chain, neither company "received Jordan's permission to use his identity or to imply his endorsement in connection with the goods and services offered."

    Jordan is seeking at least $5 million from each of the grocery giants in this false endorsement and deceptive business practices suit.

    Spokesmen for Jewel and Dominick's were not immediately available for comment late Monday afternoon.

  2. PakaJimmy

    PakaJimmy JF-Expert Member

    Dec 23, 2009
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    Hao wenye grocery ni wabongo nini...!
    Maana hukum ndo utaona "Ronaldinho Construction company"....Ngoja walipe ndo watatia akilini.
  3. Ab-Titchaz

    Ab-Titchaz Content Manager Staff Member

    Dec 23, 2009
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    kuna samtaimu unanichekesha kweli aisee.....sasa hapa wabongo
    wametokea wapi tena...hehehehe!:D
  4. Che Guevara

    Che Guevara JF-Expert Member

    Dec 29, 2009
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    Kuna kipanya (Hiace) cha rafiki yangu kipo Dar kinakula vichwa. Kimeandikwa 'MICHAEL JORDAN 23' kama branding vile.
    Ila Bongo ni mbali, His Airness MJ hawezi kushtukia hiyo...
  5. Z

    Zion Daughter JF-Expert Member

    Dec 29, 2009
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    mjinga kwelikweli,
    kwani Michael Jordan yuko peke yake duniani? labda kama waliweka na picha.Hilo ni jina tu na hakuna mwenye hakimiliki ya majina.ebooo
  6. Msanii

    Msanii JF-Expert Member

    Dec 29, 2009
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    Masupastaa wa US wanapokuja bongo watembezeni uswazi, nadhani kesi za fidia zitakuwa kibao mahakama ya biashara.

    Kuanzia babashopu, grosari, pubs, daladala mpaka maduka ya nguo majina yao ni jinai tupu (yaani wanatumia majina ya masupastaa wa majuu to brand their images)