Kenyans are more optimistic about life than their counterparts in the East African Community, a new survey shows. Nationals of the regions largest economy are satisfied with life, feel useful and valuable and like learning new things from challenges they face in the regional bloc, shows the study by multinational beverage company Coca Cola. Ugandans are ranked second and are especially proud of who they are, while Tanzanians feel very close to friends and relatives, which is proof of the Ujamaa ideology championed by the nations founding father and former president Julius Nyerere. Overall, Kenyans have a more positive outlook towards life compared with Ugandans and Tanzanians, says the global study on happiness conducted in 16 countries, in both developed and the developing world. In East Africa, the study found personal contact with family and friends, a greater source of joy than the virtual world of computer games, television sets and cinemas. The majority of those interviewed preferred catching up with loved ones in the evening after work, eating with the family at the breakfast, lunch or diner table and chatting with friends or colleagues in the day. In the virtual world, on the other hand, interviewees cited watching television, connecting with others online and receiving the days first text message as sources of happiness. Despite the online social networking phenomenon, nothing beats quality time with loved ones, says Bill Kelly, senior vice president, Trademark Brands, Coca-Cola North America. In the regional study, being with family, sharing a good meal with friends and relatives and being in good health are the main factors contributing to happiness. However, comparing individual countries, eating a meal and being with friends is a bigger contributing factor to personal happiness among Ugandans than Kenyans and Tanzanians. Happy people usually have close personal relationships, and are healthier and live longer. The married are consistently happier than the never married, and religious people are happier than average, said Dr Chris Hart, a Nairobi-based psychologist.