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Kentucky Fried Chicken (KFC) opens in Nairobi on Friday

Discussion in 'Kenyan News and Politics' started by MaxShimba, Aug 13, 2011.

  1. MaxShimba

    MaxShimba JF-Expert Member

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    KFC, the world's largest quick-service chicken restaurant chain with over 12,300 outlets in more than 80 countries, is opening shop in Nairobi today./file
    Global food chain Kentucky Fried Chicken, one of the world's most popular chicken restaurants, is set to open shop Friday in Nairobi.

    Popularly known as KFC, the restaurant chain plans to open three outlets in the city this year starting with new chicken shop at the Junction Shopping Mall as it races to expand its footprint in emerging markets.

    It will open two more outlets in Galleria Mall and on Kimathi Street to tap Kenya's growing middle class, it said in a notice.

    KFC is a US-based company with a global footprint and is run by South African entrepreneur Simon Schaffer through a franchise.

    The world's largest quick-service chicken restaurant chain has over 12,300 outlets in more than 80 countries.

    "There is an appetite for a brand like this in Kenya where a fast food culture is already growing," said Mr Schaffer in an earlier interview with Business Daily in Nairobi.

    The brand's entry is expected to raise the bar on the fast food business and give players such as Galito's, Chicken Inn, and Steers a run for their money. KFC is counting on pricing and its international brand to gain market share.

    The firm targets Kenya's middle class by setting shop in malls which are attracting international retailers and well-known brands.

    Founded by Colonel Harland Sanders, who has remained a key feature in the company's advertising, KFC is a fast food restaurant that mainly sells chicken and is looking to roll out a massive Africa-wide expansion, using South Africa as a base.

    There are about 650 KFC outlets on the continent, most of which are in South Africa where the first restaurant was opened in 1971.

    The firm is seeking a presence in East Africa, Angola, Zambia, Ghana, and Nigeria this year.

    It is planning to open 20 outlets in Nigeria, and plans to grow the branches to 300 in that country by 2020, with over 100 units expected to open in East Africa in the same period.

    The first Nigerian KFC restaurant opened in December, 2009.

    Africa's fast economic growth has led to the region increasingly being viewed as the new consumer market frontier, with international retailers moving in to tap into emerging opportunities.

    Wall-mart is keen to get a foothold on the continent after its acquired a majority stake in South Africa's retailer Massmart.

    KFC has trained at least 10 Kenyans in South Africa on the KFC brand, and they will gain exposure on how the restaurants are operated and understand the international procedures expected. The training takes three months.

    Kenchic, a local commercial poultry firm, will supply chicken to KFC, which will require at least four tonnes- almost 4,000 birds every week to supply the three outlets.

    Lack of local producers of frozen chips will see the company import the raw material from Egypt.

    Most of the fast foods in the country use pre-cooked chips, which do not meet KFC standards.

    "KFC has a strict process and our suppliers have to go through an audit before being approved as the quality has to meet global standards," Mr Schaffer said.

    Other supplies such as cooking oil, mini loaves, packaging, buns and vegetables will be sourced locally.

    The brand offers an opportunity for local suppliers to grow their businesses, said Mr Bell.

    The entry of KFC in the Kenyan market is driven by the increasing number of local households with disposable incomes as the economy grows.
     
  2. u

    uporoto01 JF-Expert Member

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    KFC were in Kenya in the 70's and later closed so this is a return.
     
  3. VUVUZELA

    VUVUZELA JF-Expert Member

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    Kuna fununu KFC baada ya Nairobi wako mbioni kwenda kufungua nyingine Chalinze
     
  4. Nyani Ngabu

    Nyani Ngabu Platinum Member

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    I love KFC!
     
  5. Rejao

    Rejao JF-Expert Member

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    Mbona hawaji bongo?
     
  6. Anheuser

    Anheuser JF-Expert Member

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    Deep-fried, flour-pasted, steroid-injected, decade-frozen chicken riffraff.
     
  7. Bujibuji

    Bujibuji JF-Expert Member

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    <br />
    <br />
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  8. Steve Dii

    Steve Dii JF-Expert Member

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    Wanaogopa CCM wasije waharibia jina la biashara yao na kuwa KFshi*t, kwa matatizo ya umeme na ufisadi Mwingineo wa akina Rejeao!! Maana hawachelewi kukuta mipaja na vipapatio vyenye magamba kwenye majokofu yao!!
     
  9. Steve Dii

    Steve Dii JF-Expert Member

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    I can do a whole bucket with a bottle of fizzy!! And if in a state and decide to push it a little; I wud chuck in 4 cobs and 2 lots of coleslaw or some beans!! lol
     
  10. Gaijin

    Gaijin JF-Expert Member

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    Eeeeeeewwww!

    I hate fast food
     
  11. VUVUZELA

    VUVUZELA JF-Expert Member

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    Too greasy!
     
  12. Steve Dii

    Steve Dii JF-Expert Member

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    So is ya comment!! lol
     
  13. Steve Dii

    Steve Dii JF-Expert Member

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    "Fast food" is a relative term.... delicacy such as sushi can be fast food depending on how it's prepared, don't u agree??! Think of the diff btn homemade burger and one from ya fav high street vendor... one is fast food regardless but not the other!! Now, aren't we talking of double standards here?? Lol
     
  14. Gaijin

    Gaijin JF-Expert Member

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    Hahaha let me rephrase that one then

    I hate 'mass produced" food!

    And real sushi can't be fast-food labda za uchochoroni :p
     
  15. Gaijin

    Gaijin JF-Expert Member

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    Steve Dii

    Do u like Sushi? Nikumbushe nikutoe for a real sushi ya mkunga
     
  16. Steve Dii

    Steve Dii JF-Expert Member

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    Sayin something is "mass produced" is rather subjective. Lexus, BMW and the likes are mass produced but we treat'em as classy! Honda and Nissans are mass produced but we shrug and give'em the cold shoulder. Candidly, u tell me if this ain't subjective... Likewise, Mihogo and mahindi choma in streets of Upanga produced from the same fertile patch are talked about as sorts of delicacy but not mahindi choma or mihogo in Bunda village! Now u tell me, ain't this the same manifestation of double standards at production level...?! Lol
     
  17. Steve Dii

    Steve Dii JF-Expert Member

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    You know I couldn't wait for that Gaijin!! A promise that u'll keep I so believe...;)
     
  18. Gaijin

    Gaijin JF-Expert Member

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    Hahaha I declare to have double standards when it comes to fast-food. Are you happy?
     
  19. Globu

    Globu JF-Expert Member

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    Unanikumbusha mbali sana na KFC. I love this stuff.
     
  20. Gaijin

    Gaijin JF-Expert Member

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    I'm notorious for keeping my promises ;)Though usije ukanitapikia tu :p
     
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