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KBC launched Nosim FM in Maasai language

Discussion in 'International Forum' started by Lucchese DeCavalcante, May 21, 2011.

  1. Lucchese DeCavalcante

    Lucchese DeCavalcante JF-Expert Member

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    May 21, 2011
    Joined: Jan 10, 2009
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    The national broadcaster Kenya Broadcasting Corporation (KBC) Friday achieved yet another milestone, by launching the first-ever Maasai vernacular radio station- Nosim FM 90.5.

    The event which attracted hundreds of fans was presided over by Information and communication Minister Samuel Poghisio.

    The launch was marked with pomp and color, as the Nosim caravan made its first stop at Suswa shortly after 9 Friday morning portraying the enthusiasm that has characterized the new entrant to the FM spectrum.

    The station has been on air for the past few weeks before its official commissioning by the Information minister and will devote its time towards developing the Maasai community.

    The caravan later made its way into Narok town, where business came to a standstill as residents welcomed the Nosim FM family into the Narok stadium, and Poghisio was joined by local leaders in officially launching the station.

    Poghisio urged the political class to make use of the new programming that would be responsive to the needs of the people.

    KBC board of directors chairman Charles Muoki who led the KBC family, said the launch heralds a new dawn in the corporation's bid to fulfill its mandate as spelt out under the new constitution.

    KBC managing director Waithaka Waihenya stressed the corporation's commitment to not only cover the entire Maasai region, but roll out other vernacular stations throughout the country.

    KBC, the mother of broadcasting in the country has over the years endeavored to offer only but the best for its huge fan base while at the same time sticking to its core mandate of a public broadcaster.
     
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