MaxShimba
JF-Expert Member
- Apr 11, 2008
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iCow: Kenyans now manage their herds via mobile phone
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The iCow mobile-phone app, invented by an organic farmer outside of Nairobi, Kenya, is just one example of the country's growing high-tech entrepreneurial culture.
If the cattle owner didn't pay attention, he might miss the very brief window of time when his cow went into heat, missing a chance at expanding his herd. Some cattle men wasted their money on the wrong kind of feed, others were selling their cattle off at below the market rate, and yet all of them had the tool in their hands to get information: a cell phone.
So, Ms. Kahumbu came up with iCow, a mobile-phone application that allows herders to register each individual cow, and to receive individualized text messages on their mobile phones, including advice for veterinary care and feeding schedules, a database of experts, and updated market rates on cattle prices. It's an example of how high technology can help out even in the low-tech business of agriculture, in which 80 percent of Kenyans make a living.
If the cattle owner didn't pay attention, he might miss the very brief window of time when his cow went into heat, missing a chance at expanding his herd. Some cattle men wasted their money on the wrong kind of feed, others were selling their cattle off at below the market rate, and yet all of them had the tool in their hands to get information: a cell phone.
So, Ms. Kahumbu came up with iCow, a mobile-phone application that allows herders to register each individual cow, and to receive individualized text messages on their mobile phones, including advice for veterinary care and feeding schedules, a database of experts, and updated market rates on cattle prices. It's an example of how high technology can help out even in the low-tech business of agriculture, in which 80 percent of Kenyans make a living.
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