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hello! google is the leading search engine in the world. how do they benefit from us?

Discussion in 'Tech, Gadgets & Science Forum' started by mallabamussa, Oct 15, 2010.

  1. mallabamussa

    mallabamussa Member

    #1
    Oct 15, 2010
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    hello there are several ways search engines can benefit from users. recently I heard that google is the leading search engine in the world and it raises millions of shillings daily. I am anxious to know apart from online advertisements what are other things that make these people to raise their money.
     
  2. JOYCE PAUL

    JOYCE PAUL JF-Expert Member

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    Oct 15, 2010
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  3. Shy

    Shy JF-Expert Member

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    Oct 15, 2010
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    Google wanahuduma mbalimbali ambazo unaweza kujiunga nazo na kuweza kutumia huduma zao zingine za matangazo kwa ajili ya kujingizia kipato mfano blogging ambapo unaweza kuweka adsense ( hii unaweza kupata matangazo na pesa nyingi tu ) , kwenye blogu hapo unaweza kuingia mikataba na kampuni zingine kama infolinks , amazon na nyingine nyingi kwa ajili ya matangazo na kubadilishana viunganishi ni somo refu kidogo kama uko dsm siku moja tunaweza kukutana nikueleweshe na kukufundisha angalau kwa dakika 45 mengine unaweza kujifunza mwenyewe
     
  4. Chamoto

    Chamoto JF-Expert Member

    #4
    Oct 15, 2010
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    Apart from online advertising (Google adwords) they raise money
    from their stockholders.

    On A Side Note
    Google has the highest CTR (Click through rate) of all search engines.
    Their CTR is 8% meaning... out of every 100 people searching on
    google 8 will click on their ads. On average google receives 293.8million
    searches per day (23.504 million clicks per day).

    Adwords charges advertiser per click (hence we get the term pay per click).
    So every time someone clicks an ad on google (adwords) or on it's
    contextual network partners (adsense) google makes $$$.

    On some market, keywords like ( insurance, mortgage, payday loan) CPC
    ( Pay per click cost) can go as high as $100 per click meaning every time
    someone clicks an ad containing words like "car insurance" that advertiser
    pays google $100.

    To conclude google makes most of their money from ad revenue ( cash with
    no refund ) rather than selling stocks.

    Below is a snapshot of an estimate on what google will charge a bidder
    on those keywords. You can see a phrase like "swift car insurance" cost
    more than $140 a click.

    Just my two cents.


    [​IMG]
     
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