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Coca-Cola's 'Secret Ingredient Revealed'

Discussion in 'Biashara, Uchumi na Ujasiriamali' started by X-PASTER, Feb 15, 2011.


    X-PASTER Moderator

    Feb 15, 2011
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    An American radio station has allegedly unveiled the recipe for one of Coca-Cola's key secret ingredients.…

    Often duplicated but never replicated, the Coca-Cola recipe has been a well-kept secret for years.

    Created by medicinal pharmacist John Pemberton in 1886, the exact measures of each ingredient that make up the world-famous soft drink have been closely guarded - until now.

    American public radio show Thisamericanlife.org claims to have uncovered a list of ingredients and their exact quantities to mix the perfect Coca-Cola drink.
    A photo from the 8th February 1979 editorion of American daily newspaper, The Atlanta Journal-Constitution, shows a person holding open a book with a recipe, which is allegedly an exact copy of Pemberton's.

    The recipe is said to contain the precise amount of all the different oils needed to create Merchandise 7X, Coca-Cola's secret ingredient.

    Even though Merchandise 7X makes up only one percent of the drink's formula, the key ingredient is believed to give one of the world's most popular soft drink its unique taste.

    The official recipe is allegedly guarded 24-hours a day in a vault in Atlanta, Georgia.
    Here is the ‘secret recipe':

    •Fluid extract of Coca 3 drams USP
    •Citric acid 3 oz
    •Caffeine 1oz
    •Sugar 30 (it is unclear from the markings what quantity is required)
    •Water 2.5 gal
    •Lime juice 2 pints 1 qrt
    •Vanilla 1oz
    •Caramel 1.5oz or more to colour
    •7X flavour (use 2oz of flavour to 5 gals syrup):
    •Alcohol 8oz
    •Orange oil 20 drops
    •Lemon oil 30 drops
    •Nutmeg oil 10 drops
    •Coriander 5 drops
    •Neroli 10 drops
    •Cinnamon 10 drops
  2. Ndachuwa

    Ndachuwa JF-Expert Member

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    Walokole wanasema hawatumii kinywaji chenye kilevi lakini wanakunywa Coca-Cola. Jee tunaweza kuishtaki Coca-Cola kwa kutoandika kuwa kinywaji hiki kina kilevi?
  3. shanature

    shanature JF-Expert Member

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    yakweli hayo au,mambo ya marketing wa pespikutaka kuua soko la coca
  4. Chimunguru

    Chimunguru JF-Expert Member

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    uongo mtupu
  5. Ndjabu Da Dude

    Ndjabu Da Dude JF-Expert Member

    Feb 16, 2011
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    How come mizizi ya dua hamna?
  6. Goldman

    Goldman JF-Expert Member

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    Kuna kileo! Ndo maana wanywaji wake ni addicted. Karibuni ndovu baridi! Mshakuwa wanywaji!
  7. Zing

    Zing JF-Expert Member

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    Pia dawa za kikohozi wakigua hawanywi?
  8. Mallaba

    Mallaba JF-Expert Member

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    Coca-Cola says secret of its recipe still intact

    NEW YORK -- Coca-Cola Co said on Tuesday that its flagship cola recipe is still secret after nearly 125 years, denying a story by a public radio show that it has uncovered the formula.
    "This American Life," a weekly radio program, said it found the closely guarded formula in an article in Coke's hometown newspaper, the Atlanta Journal Constitution, from February 1979.
    A photo that appeared with the article shows pages from a notebook with a handwritten list of ingredients such as sugar, lime juice, vanilla and caramel. It also lists oils of cinnamon, neroli, coriander, nutmeg, lemon and orange.
    The show, produced by WBEZ Chicago and distributed by Public Radio International, claims the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886.

    The book passed through various hands and eventually landed with Georgia pharmacist Everett Beal, who was an acquaintance of the newspaper writer, according to Beal's widow, who was interviewed by "This American Life" host Ira Glass.
    Coke, the world's largest soft drink maker, denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault.
    "Many third parties, including 'This American Life,' have tried to crack our secret formula. Try as they might, they've been unsuccessful because there is only one 'Real Thing,'" said Coca-Cola spokeswoman Kerry Tressler.
    The show said the recipe matched another one once found in a notebook owned by Pemberton, which is in Coke's archives.
    Archive director Philip Mooney told the show that many similar, if not identical, recipes have surfaced in the past that claim to be the one for what has become one of the world's best-known brands.
    "Could it be a precursor? Yeah, absolutely," Mooney told the show. "Is this the one that went to market? I don't think so."
  9. Njowepo

    Njowepo JF-Expert Member

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    Kumbe ni pombe khaaaaaaaaaaaaaaaa tena na madawa ya kuleva ndani iyo caffein
  10. Ng'wanangwa

    Ng'wanangwa JF-Expert Member

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    hadisi zenu za msikitini usituletee huku sisi magret thinkaz.
  11. genekai

    genekai JF-Expert Member

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    your take?