For the past ten years, we have witness the raising of media both electronics and printing. The main question here is how do these media reflect the tradition and value of african society. the Africa's leading communication scientist, Francis Kasoma give out his thoughts abouth present journalism ethics. He point out that media in africa are too much based on western idea resulting from colonialism and neo-colonialism instead he suggests that the news people should adhere to africa.s tradition ideas; "It is important to emphasis the journalism ethical values that Europeans and Americas brought to africa were embedded in their long cultural history and tradition. One such value was not to violate individual rights. In other words, the individual rathe than the wider society was seen as the direct beneficiary of ethical journalistic behaviour western journalistic ethics. Therefore aimed to serve society through the individual rather than serving the individual through society. As we have seen such an outlook does not correspond with African moral philosophies" (Kasoma 1994) Our journalism industry here in Tanzania should well understand the principle objectives of their responsilibilities, and that is to serving individual through tanzanian society not otherwise.